‘Better for You’ is the Hottest Flavor in Salty Snacks

Companies deliver more nutrition to snack-happy consumers—and heed a clear message about fat reduction.

There’s no doubt about it: The savory snack category is undergoing a shift toward healthier product portfolios. Yes, the chip sections of supermarkets (conventional and natural) still bristle with enough fat and sodium to give a cardiologist fits. But at all levels of the category and in all channels, there is movement toward better-for-you items, although that doesn’t always mean as good as what a dietitian or doctor would prescribe.

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