The Brand Inside: Proprietary Ingredients Grow in Popularity

The supplement industry’s increased focus on science is leading to the development of more branded ingredients, such as Maypro’s Oligonol—a patented, all-natural, super-antioxidant ingredient that nabbed Nutracon’s NutraAward for Best New Ingredient of 2008. “Oligonol won for being the best evidencebased ingredient of the year,” said Dan Lifton, director of business development at Maypro. “There has been a tremendous proliferation of branded ingredients in the marketplace. You are seeing them

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