Category Blowout! Low-Carb Survivors Pick Up The Pieces

After blistering growth into early 2004, the low-carb category slowed significantly in late 2004. In fact, the decline was so dramatic that it inspired a battle of adjectives among commentators describing its status. Among the contenders: “losing steam,” “fading away,” “dead,” “gone,” “over,” and— from a Supermarket News story on reviving bread sales in the first quarter of 2005—“toast.” Quarterly sales data from 2003 and 2004

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