In a vivid story from the pioneering days of the natural personal care (NPC) industry, two Russian immigrant brothers, Leo and Vladimir Weinstein, manufactured a batch of shampoo with herbal extracts and rainwater they collected on California’s Venice Beach. The rainwater shampoo they ladled out of a barrel at their health food store became wildly popular, inspiring them to form a company combining their names, Levlad.
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.