Changing Behavior: What's the New Normal for Shoppers?

As it has done during previous downturns, the economy is radically changing the way consumers spend money. “The economy has created smarter customers,” said Frank Guglielmi, public relations director for the Midwestern grocer Meijer. The recession is also creating different patterns of consumption, said Thom Blischok, president of consulting and innovation at Information Resources Inc. (IRI). “The shopper is being taught to buy on deal,” Blischok said. “Is it on sale? If not,

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