China: Nu Skin Shares an Insider's Look at an Emerging Market

Willingness to embrace a new model of retail stores and salaried employees key to Nu Skin's acceptance in China.

The China market “is ripe for foreign investment,” said Corey Lindley, executive vice president of Nu Skin Enterprises Inc. and president of the company’s Greater China division. “The key is you have to adapt and do business in a different way.” China is a high-risk market but also offers big rewards for companies that succeed in forging an East-West connection. But Lindley cautioned, “A lot of companies think that they will inch their way into the market—and they’ll be eaten

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