Communicating the Less Accessible Benefits of Plant Oils Remains a Challenge

Compared to the robust growth of fish oils, the market for plant-based oils grew slowly in 2006. “While fish oils are gaining more momentum, as they’re being considered almost like conventional medicines, the growth of plant based oils like flax, borage and primrose, while going up, have been on more of a flatter curve,” said Kevin Connolly, director of product development and scientific affairs for Jarrow Formulas (Los Angeles). “Every now and then a study will come out

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