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Companies Transition Product Portfolios to Higher Percent Organic

Organic ingredients are more available today, but the impact of labeling on sales is still unclear.

Browsing natural retail shelves, it’s evident that marketers are transitioning more of their product portfolios to organic ingredients, availing themselves of the USDA organic seal and other federally approved organic labels. When asked whether they displayed the USDA seal on any of their products, 60% of 210 respondents to Organic Trade Assn.’s 2004 Manufacturer Survey said yes. Of the 40% who said no, 74% said they plan to use it in the next three years. A Food Marketing Institute<

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