We went from $2 million to $8 million last year. This year we will probably end up the year around $15-18 million,” said Kevin Lawrence, president and chief executive officer of BioNutritional Research Group Inc. (Santa Ana Heights, Calif.). “The growth is staggering.” The force driving sales for the company is Power Crunch waffle creme-filled wafers with hydrolyzed whey protein. “In just about every venue we are in, it’s the number one protein bar—outselling
Crunching The Numbers: Bionutritional Research Quadruples Sales
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