Crunching The Numbers: Bionutritional Research Quadruples Sales

Protein technology behind Power Crunch bars is being applied to snacks and other functional foods.

We went from $2 million to $8 million last year. This year we will probably end up the year around $15-18 million,” said Kevin Lawrence, president and chief executive officer of BioNutritional Research Group Inc. (Santa Ana Heights, Calif.). “The growth is staggering.” The force driving sales for the company is Power Crunch waffle creme-filled wafers with hydrolyzed whey protein. “In just about every venue we are in, it’s the number one protein bar—outselling

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