Custom Nutrition Sites Create Viable Business Models In Cyberspace

Individual Health Solutions, Lifescript and RealAge pioneer personalized supplementation.

Tapping into consumer demand for access to health and wellness information and empowerment, a number of companies have set up websites offering personalized nutrition and wellness advice, and even custom supplements online. Approaches vary widely: Some offer a single questionnaire, while others provide multiple- track questionnaires or even live advice from nutrition experts. Marketing tactics range from predictable standards such as partnering with other websites to more innovative

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