Don’t Stress: Nelsons Aims to Wake Up a Sleepy Category

Nelsons taps into broader market with Rescue Remedy spray and now a retail display for stress and sleep.

Sleeping pills are commonly associated with side effects such as hangover and addiction, and represent a class of drugs that still makes FDA nervous. Even the newer generation of sleep medications, led by Ambien (zolpidem), cautions users about possible side effects like allergic reaction, hallucinations and confusion.

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