H2O Plus Acquired by Goldman Sachs and Cordova, Smart & Williams

H2O Plus, a leading developer, manufacturer and marketer of prestige, branded, water-based natural skincare products was acquired by Goldman Sachs Urban Investment Group and Cordova, Smart & Williams, a New York-based private equity firm. 


H2O offers more than 160 products within its beauty collection of skincare, spa, and bath products in 18 countries throughout the world. Distribution points have increased by 300% in the U.S. and 200% internationally over the last 2 years. Further growth is planned to come from Asia, Europe and Latin America. In addition, the company is one of the leading prestigious and luxury skincare brands in China.

"H2O Plus is delighted about the new alliance of CSW and Goldman Sachs, which brings a rich history of successful management and business insight to our company," said Bob Seidl, President and Chief Executive Officer of H2O Plus. "This new team will ensure continued growth of the brand on the global front in our competitive industry."

Michael Smart, Managing Partner at CSW said, "H2O Plus presented a unique opportunity to invest in a well positioned fast growing brand name company in the natural and organic personal care products sector. "We believe that aligning our capital and resources with H2O Plus' talented management team will position the company for future growth on a global basis."

"Our attraction to this investment has been on the strength of the H2O Plus brand, combined with the growth in the market for natural products such as the sea-based formulations that are at the core of the company's products," remarked Kevin Jordan, Managing Director at Goldman Sachs in the Urban Investment Group. "We're focused on continuing to build this brand globally, and see enormous potential in front of us."

Cordova, Smart & Williams, LLC, is a New York based private equity firm specializing in leveraged buyouts, recapitalizations, and growth capital financings for middle market companies in the general industrial and consumer products sectors.

The Goldman Sachs Urban Investment Group is part of the Merchant Banking Division within The Goldman Sachs Group, Inc. (NYSE: GS), that invests growth capital in ethnic minority-owned or targeted businesses and urban real estate.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.