Harris Poll Results Show Who Is Buying Organic Foods, How Frequently

Insights from inaugural Harris Poll of U.S. organic food purchasing habits

Market research fi rm Harris Interactive predicts more consumers will buy organic food in the future because people are worrying about where their food is coming from and they want to eat healthier. Harris Interactive surveyed 2,392 adults in an online Harris Poll conducted between Sept. 11 and 18 and found while the percentage of consumers who actually buy organic food remains low, only 7% of adults buy organic food “all or most of the time” and 31% say they

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.