When Richie Gerber sent his cousin Howard Stern, the radio shock jock, samples of his then-new company’s organic honey-based lip balms and other personal care products for Hanukkah in 2006, he said he didn’t do it to drive business. He was just being a nice cousin. “Howard and I have always been close, but I never thought his show would be the right target market for BeeCeuticals,” said Gerber, who co-founded the organic personal care company with his wife, Julie, in 2006.
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