Immunity Has Many Meanings in the Supplement Industry

Planetary Formulas, Pharmavite and Proliant offer distinct pathways to immune health

Immune support is a broad subcategory of supplements that addresses health conditions ranging from seasonal colds and flu to chronic autoimmune disorders like fibromyalgia to life-threatening diseases such HIV infection. But clinical research on specific conditions is thin, so careful marketers forego any references to conditions and instead focus on a general immune enhancement positioning with products such as Immune Advantage (NOW Foods), Trimune (Pharmavite/ Nature’s

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