By 2016, nearly 10 percent of all U.S. retail sales will occur online, according to a February 2012 report by Forrester Research.
Retailers have gotten savvier with website sales platforms while mobile commerce tools have proliferated, making it easier and more enjoyable for consumers to shop online. The e-commerce consumer base is expected to grow by 15 percent by 2016, and these consumers will spend 44 percent more per year on online goods.
The implications of growing e-commerce sales are especially important for the nutrition industry, which maintains a vibrant and dynamic internet sales presence. According to Nutrition Business Journal estimates, online sales of dietary supplements grew 15 percent in 2011, and the Internet accounts for 5 percent of total U.S. supplement sales.