The purpose of business has been simply defined as finding, keeping and growing the right customers. Right now, the dietary supplement industry is at a crossroads. We’ve found the right customers— aging baby boomers and health-focused female heads of households—but collectively, supplement manufacturers must do a better job of retaining and growing the consumer base. A proven way to grow individual businesses and the industry overall is with innovative products. True innovations, unlike fad
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.