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Internet supplement sales to grow by double digits through 2012

Nutrition Business Journal estimates that sales of dietary supplements via the Internet will surpass $3 billion by 2017. Which companies are leading the way?

Last week, GNC acquired LuckyVitamin.com in a play to gain e-commerce market share. The online supplements sector is said to be fast growing, although sales growth has slowed in the last few years, according to Nutrition Business Journal. However, it is still expected that growth will remain in the double digits through 2012.

NBJ estimates that U.S. consumer sales of dietary supplements through the Internet channel were $1.3 billion in 2010 and will surpass $3 billion by 2017. Savvy Internet supplement retailers are capitalizing on consumer behavior with social media marketing and online promotions. And for good reason: About 62 percent of shoppers search for deals online for at least half of their shopping trips, according to a survey by consulting firm Booz & Co. and the Grocery Manufacturers Association.

Which U.S. companies claimed the top 10 spots in the Internet channel in 2010? NBJ's Internet Channel Data Chart tells the story.

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