Kraft’s 100-Cal Pack Peps Up Cookie Sales

Food corporations are revising their product portfolios to incorporate more “better-for-you” items, and cookie and cracker makers are no exception. Responses have ranged from portion controlled snack packs to eliminating transfat, substituting whole grains, and reducing sugar. With annual cookie sales at approximately $3.4 billion in mid-2006, a 1.7% decline from the previous year according to IRI data, these healthy initiatives represent a growth opportunity for a consolidated segment that

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.