Kraft Strengthens Policy and Practice Related to Nutrition

Healthier products are part of a plan to improve financial performance.

Since announcing its global health and wellness initiatives in July 2003, Kraft Foods has taken ambitious steps to improve the nutritional profile of its products and address consumers’ health needs through an array of new policies. “We have established healthy living principles to guide our activities,” Kris Charles, director of corporate affairs, told NBJ. “We have strengthened our policies and practices in the areas of product nutrition, marketing, labeling and health claims. We are

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