Low-Carb Food Is Dead? Hey... Macaroni

Low-carb leaves behind technical innovations that pay off today; grain, protein and fiber claims take over.

Low-carb leader Atkins Nutritionals Inc., which generated revenues of near $500 million in 2004, declared bankruptcy in July 2005 after recording a loss of $340 million last year, drawing the low-carb, no-carb fever that peaked in early 2004 to a symbolic close. By the time large food companies had jumped on the low-carb bandwagon, demand was already starting to fizzle. Multiple low-carb brands introduced only last year have disappeared, leaving low-carb diehards scurrying to

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