Market America Charts Course Towards Mass Customization

Nutrition and anti-aging products comprise the core of this one-to-one marketing business.

We’re kind of like a cross between QVC and Amazon.com: QVC because we don’t make a thing and market directly to the consumer… and like Amazon because we’re an online shopping experience,” said J.R. Ridinger, president and chief executive offi cer of the product brokerage and Internet marketing company, Market America Inc. (Greensboro, N.C.). However, a crucial difference in Market America’s effort to revolutionize the way consumers shop is its batallion of 150,000 customer

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