Mass Merchandizers Pay Attention To Higher-Paying Organic & Natural Consumers

Wal-Mart, Costco, Target and others expand into fresh, frozen and natural & organic categories.

Mass marketers and club stores are paying close attention to the highprofile success and profitability of Whole Foods, Wild Oats, Trader Joe’s and other nationwide retailers of natural and organic products. These savvy marketing experts are also closely eyeing trends in mainstream supermarkets, where greater emphasis on fresh and natural products is proving to be a winning strategy. As a result, club and mass merchandiser chains are experimenting with a variety of strategies to boost customer

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