Building on the buzz surrounding mangosteen, noni, goji and other exotic fruits, Pure Fruit Technologies (PFT) has charged into the natural food retail channel with a line of fruit extracts marketed as liquid botanical supplements. Launched in 2002 as an Internet-based direct sales company, Pure Fruit was purchased by Morinda Holdings, owner of the network marketing company Tahitian Noni International and Steven’s International Gourmet Cocoa
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