Multi-Channel Strategy Boosts Sales For Life Extension

Life Extension plans to add retail revenues to catalog and Internet sales.

Life Extension Foundation has made a successful evolution from direct-toconsumer sales via direct mail and online sales into retail stores, embracing a multi-channel marketing philosophy. “We have a unique business model that is not a strictly direct-toconsumer or retailer supplement business,” Ray Searles, director of sales and marketing, told Nutrition Business Journal.

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.