Natural Cleaning Products Arise Later on the Healthy Lifestyles Learning Curve

Seventh Generation enjoys doubledigit growth; Sun & Earth makes gains in grocery channel.

From the staid American Lung Assn. to the feisty New England Toxics Action Center, public interest groups are warning that Americans expose themselves and the environment to dangerous chemicals when they do laundry, scrub toilets, wash dishes and perform other cleaning chores with conventional products. Especially at risk for health impacts, according to these groups, are children and people with asthma or chemical sensitivities. But for the vast majority of American consumers, concern about

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