Natural, Organic & Diet Categories Fuel Growth for Albertsons

To gain shelf space, natural product companies should be prepared to invest in promotions.

We’re trying to be competitive with Whole Foods,” said Heidi Diller, R.D., corporation dietitian and healthy lifestyles manager for Albertsons’ Southern California division. “Most grocers have a separate aisle for natural and organic products, but in our bigger stores we’ve taken a four-foot section of every aisle and incorporated natural/organic.” The new layout, introduced approximately a year and a half ago, has proven successful. “We find that the products sell better

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