NBJ Chews the Fat With Executives From Four Growing SNWL Companies

Our Q&A respondents discuss product-develoment trends, the importance of research and how they’re surviving in the current sluggish economy

In an effort to put our finger on the pulse of the sports nutrition & weight loss industry, Nutrition Business Journal posed a series of questions to four leading and innovative firms: BSN, a manufacturer of sports supplements for physique and performance athletes; First Endurance, a manufacturer of nutrition products for cyclists and other endurance athletes; Max Muscle, which operates a national sports nutrition franchise and manufacturers its own lines of

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