New Generation of Organic Entrepreneurs Face Distribution Challenges

Starting and growing a new brand in the highly consolidated organic grocery business is still a viable dream, but three organic entrepreneurs reveal that the new millenium is proving to be a less forgiving era than the last decade of the 20th century. Even with highly differentiated products, compelling stories and heavy media exposure, these managers struggle to gain shelf space in a natural product marketplace where distributors and large retailers want to focus on high velocity category

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