New Hope & iVillage.com Brands, Label Claims and Market Intelligence Report: For Women, Healthy is Not What You Think



Click here to view the table of contents and executive summary 


Women want more energy and are concerned about healthy aging—think we’re just talking about women in their 40s and 50s, think again. Women in their 20s want this, too. In fact, younger women are more likely to be concerned about stress and fatigue, and are more likely to favor products and brands that are organic and natural. Our research showed that 94% of women believe a healthy diet is important to preventing illness.

This benchmark report reveals insights from 4,898 consumers over the age of 18. These consumers represent a broad array of demographics by age, income, ethnicity, and education. This consumer research is different than anything we have covered in the past. The report evaluates these points from an over-arching perspective and then digs into 5 key categories:

  • Frozen Products
  • Snack Products
  • Beverages
  • Baby/Kids Products
  • Dairy Products
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