Nutrition Industry Must Deliver on Consumer Expectations

NBJ’s European Editor Joerg Gruenwald interviews Werner Baer, CEO of the Martin Bauer Group

NBJ: In the context of herbs and botanicals, how is the market for supplements and functional foods developing?
WB: The global market for herbal and botanical products is developing positively. Demand for natural products and products with beneficial additives has had a positive effect on the functional food and food supplement industry. The dietary supplement trend is making unlimited progress, led by the USA and Japan. Products with herb or tea extracts are in great

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