NVE Stacks Anew in Post-Ephedra Era

Energy drinks and private label support sales; new Stacker planned.

NVE Pharmaceuticals, an aggressive and high-profile manufacturer of energy and weight loss products, has transitioned to the post-ephedra era without suffering major blows to sales or profitability, according to Vice President of Marketing Karen Sinocchio. While sales data from IRI showed significant declines in NVE’s sales of its core Stacker products in mass market, Sinocchio said 2004 was “rock solid,” with growth in energy drinks and private label manufacturing.<

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