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Is organic cool? Thought leaders, consumers respond

Is organic cool? Sounds trite to even ask such a question, but it might just be the central obstacle to greater penetration of organic products in the mainstream.

NBJ editors Marc Brush and Connor Link hit the parking lots of Whole Foods Market and Alfalfa’s to ask thought leaders and everyday consumers what they think.

Interviews include Brendan Synnott of Revelry Brands, Neal Gottlieb of Three Twins, Justin Gold of Justin’s Nut Butter, Mark Retzloff of Alfalfa’s and Robyn O’Brien of The Unhealthy Truth.

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