Organic Produce Flourishes, But Trade Faces Challenges of Rapid Growth

Distributors, brokers and processors strive to serve buyers and limit risk for organic growers.

The organic produce trade still retains the key economic features that set it apart from conventional produce marketing, according to growers, brokers, distributors and retailers interviewed by NBJ. A diverse producer base, including many small growers, supplies a wholesale distribution network that thrives on long-term personal relationships, organic expertise, and regional and niche marketing. “The organic business is still very fragmented. There are lots of little suppliers and lots of

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