Organic Soup Pushes 40% Growth in the Mass Market

Ingredient constraints and packaging choices reflected in organic strategies of both soup giant Campbell and natural food company Pacific Foods.

Natural and organic soup brands are setting trends and racking up extraordinary sales gains in the soup category on the strength of innovative products, new formats and consumer interest in premium, gourmet soups. SPINS data for 2005 shared with NBJ by a manufacturer showed growth of 25% in natural retail channels and 40% in conventional food, drug and mass channels (excluding Wal-Mart) for brands such as Pacific Foods, Amy's Kitchen and Health Valley (Hain Celestial Group).

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