People in the natural food business are buzzing with excitement about the potential for growth in food services. Organic hot dogs are being served in ballparks, colleges are offering more vegan and organic fare, new catering outfits and upscale restaurant chains are positioning themselves as natural and organic, and uber-distributor United Natural Foods Inc. (UNFI) has targeted food services—now 2% of its sales—as a key area for new business development.
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