Pharma Goes Nutra: Could This be the Way of the Future for Supplements?

Since entering the Canadian market in September 2008, VIVIMIND — a cognitive-health supplement marketed by OVOS Natural Health, a subsidiary of BELLUS Health Inc. — is sold by most major retailers in both the natural & specialty and mass market channels and has already captured a nearly 10% share of the cognitive-health supplement market, despite costing $80 a month. What's driving VIVIMIND's sales success? One factor is the extensive marketing campaign the

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