Pricing Doesn’t Faze Fans of Fage’s Yogurt

Fage (pronounced FEI-uh) is on fire. The dense, Greek-style strained yogurt has seen its sales grow as much as 90% annually since its U.S. launch in 2000, with sales building toward $50 million wholesale for 2007. “We started in Whole Foods, Wild Oats, Trader Joe’s, and on the East Coast we were in gourmet shops,” said President and COO Antonios Maridakis. “Now the product is moving mainstream. On the East Coast, we are in every retail store you can think of, from mass-market

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