Quixtar Strategy Focuses on Advertising, Sponsorship and Personalized Health

Nutrition comprises nearly half (47%) of Alticor’s $6.3 billion in global sales. Nutrilite remains the fl agship brand and a leading force driving sales for the Michigan-based Quixtar Inc., Alticor’s North American subsidiary and a sister company to Amway Corp., which sells Nutrilite internationally.

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