Sales Are Brewing Nicely in Specialty Teas

Celestial Seasonings, Yogi Tea and Traditional Medicinals lead specialty tea sales.

Specialty tea is a diverse and dynamic category that is growing much faster than conventional black tea, which gained only 1% in food, drug and mass merchandiser (FDM) channels, excluding Wal-Mart, last year, according to multiple data sources. Some tea varieties that are new to the U.S. market are racking up extraordinary gains. In the year ending September 10, roiboos African red tea sales grew by 43% in FDM channels, according to ACNielsen data shared with NBJ by a

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