Sustainability Benefits the Planet—and Corporate Image

Manufacturers pledge to heal the planet and help the poor while earning profits.

For Paul Katzeff, it was a coffee-buying trip to war-ravaged Nicaragua. For Zhena Muzyka, it was going through childbirth without medical insurance. For Gary Hirshberg, it was seeing the chemically dependent, genetically engineered future of global agriculture in, of all places, Disney World. These three entrepreneurs experienced moments of revelation that galvanized their commitment to serve social and environmental goals while earning profits in business. Each one’s story is singular and

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