Viactiv Multivitamins Aim to Make Compliance Easier for Busy Women

McNeil Nutritionals pioneers multivitamin chews for adults.

Leveraging the success of its soft calcium chews, McNeil Nutritionals launched Viactiv Multi-Vitamin Chews in early 2005. Since then, the Viactiv brand has experienced double-digit growth, targeting women ages 35 and older. “We believe that the launch of this product signified a transformation of the category, as it introduced for the first time a multivitamin that is fun and easy to take, is extremely convenient and delicious,” said Whitney MacDonald of

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