Vitabiotics Shares Insights into Strategies and Trends

Q&A with Arnold H. Beckett, chairman of Vitabiotics

At 36 years old, Vitabiotics is a vigorous force in the nutrition industry in the United Kingdom, where it built a strong mass-market presence in the early 1990s, distributing in outlets such as Boots, Superdrug, Tesco and Sainsburys. The company emphasizes branded supplements positioned for specific health conditions, such as Pregnacare, Menopace, Perfectil (hair, skin and nails), Osteocare, Jointace and Cardioace.

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