Who Rules the Web: Seniors and Moms

If you think only men and young people congregate on the Internet, think again. Mothers and seniors actually fuel a growing share of Web usage. “An amazing number of seniors are online — they are ordering and they're shopping and they're gathering information,” said Helen Buttery, director of marketing for Wellness Research and Consulting, a $5 million e-commerce company started by Al Sears, MD, that markets health publications and the Primal Force line of supplements formulated

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