Wisconsin Ginseng Growers Tackle Obstacles to Growth

Risk of contamination creates opportunity for clean ginseng sources; beverages offer new application.

Wisconsin grows 90% of North American ginseng cultivated in the U.S. But owing to lower-cost competition from Canada and China over the last two decades, state production has declined from around 2.5 million lb in the early ’80s to 600,000 lb today, according to Butch Weege, a member of The Ginseng Board of Wisconsin and a ginseng farmer. Although growers in the state face challenges as knotty as a ginseng root, they are taking steps to fortify sales.

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