Wyeth Brands Beat The Competition With ‘Claimology’

Centrum Silver puts the sparkle in Wyeth’s supplement sales; low-carb multivitamin gets phased out.

Wyeth Consumer Healthcare’s Nutritionals division slightly outpaced most of its competitors in the multivitamin category last year, and in calcium it left the pack far behind. While calcium product sales declined 5% in units and 10% in dollars last year (in mass channels excluding Wal- Mart, according to Information Resources Inc.), Wyeth’s Caltrate revenues were up 12.5%, according to its annual report. And in the same channels, multivitamin sales dropped 0.4% in

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