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In Session

3 mission-based investors highlight how patient capital works

Article-3 mission-based investors highlight how patient capital works

Erin Axelrod of LIFT Economy, Aaron Rudberg of S2G Ventures and Renske Lynde of Food System 6 challenge conventional ways of thinking about capital in this session recorded at Natural Products Expo West 2019.

“Patient capital is right, in this industry, this is a seven- to 10-year journey.”

—Aaron Rudberg, S2G Ventures

Part 1: A different funding focus


  • From company culture to vision to democratic ownership, discover what these investors seek in entrepreneurs.
  • Best pitch deck experiences.
  • Erin Alexrod of LIFT Economy explains what she calls "a new win," companies willing “to radically decentralize the way they are getting capital."


Part 2: Making the deal happen


  • Alexrod discusses how to have humility about blind spots but also how to know blind spots about their own privileges as well.
  • Rudberg advises that entrepreneurs understand the venture fund they are going in to meet with and don’t be afraid to ask for help.
  • Consider alternative sources of capital such as philanthropic and community capital.

This Nutrition Capital Network (NCN) Funding Forum session—Patient Capital: Opportunities to Think Differently—was recorded at Natural Products Expo West 2019 and moderated by Douglas Raggio of Bias and Blind Spots.

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