In Session
BSchool Funding

Navigating funding sources: From crowdfunding to private equity

Panelists demystify the process of fundraising and identify specific things investors are looking for in emerging brands during this session recorded at Natural Products Expo West 2017 Business School.

"I think it's a really exciting time to be an entrepreneur. I think it's a really exciting time to be thinking about raising capital." 

—Bill Shen, Enore Consumer Capital

Part 1: Accelerator program funding


  • SKU's Shari Wynne Ressler describes how SKU works and what acceleration programs can do for brands.  
  • What investors want to know from emerging brands. 



Part 2: Venture capital funding


  • Accel Foods' Jordan Gasper gives an overview of the venture fund model of investment.
  • What are venture funds like Accel Foods looking for in a company or brand? 


Part 3: Crowdfunding and alternative funding sources


  • Wild Friends Foods' Keeley Tilotson talks crowdfunding, alternative fundraising and Shark Tank
  • How Tilotson balances being an entrepreneur, a founder and a fund-raiser. 


Part 4: Angel investment communities 


  • Slow Money Institute's Arno Hesse discusses value-driven angel investors and how the landscape is changing. 
  • Four current "hot buttons" in Slow Money Institute's community. 


Part 5: Private equity funding, Q&A 


  • Enore Consumer Capital's Bill Shen describes the "grey areas" in the world of private equity. 
  • What is the methodology and mindset for private equity and venture capital investors?


This session—Demystifying the F Word: Navigating the Funding Relationship—was recorded at Natural Products Expo West 2017. 

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