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Preparing for investment: 'Start with the product'

Perhaps surprisingly, your brand’s financials may not be the most important factor to investors.

Ross Davisson, vice president of business operations at investment platform CircleUp, shares with entrepreneurs what investors want to learn during a pitch.

“Start with the product,” Davisson suggests in this video. He also explains what lending options are available to startups, and what might be best for yours.

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