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In Session

Why the big check won’t fund your company anymore

Chris Cantino of Color, Jaime Schmidt of Schmidt’s Naturals and Color, and Keeley Tillotson of Wild Friends Foods look at the road from entrepreneur to investor and maneuvering those financial relationships along the way.

"We’ve continued to raise small checks from people who really believe in the brand rather than getting those one big checks from a VC. … It’s becoming more mainstream … and you are learning that there are opportunities that look a little different than the classic path.”

Keeley Tillotson, Wild Friends Foods


  • How Schmidt’s funded itself before the Unilever acquisition and then the founder became an investor, too.
  • Tillotson’s investor relationship advice: Trust your gut and overcommunicate.
  • Chris Cantino of Color adds his thoughts on how the investor, too, needs to trust the founder’s gut. 
  • A slower, more responsible approach to capital is growing.

This Nutrition Capital Network (NCN) Funding Forum session—Breakout Funds: Operator to Investor—was recorded at Natural Products Expo West 2019.

Nutritional Capital Network logo

What's happening with NCN now:

 Looking to invest in nutrition? Investors can still register for the NCN Spring Investor Meeting on April 23-24. 

 Want to pitch your brand? The deadline for NCN Europe VI at VitaFoods Europe is April 4.     

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