"We’ve continued to raise small checks from people who really believe in the brand rather than getting those one big checks from a VC. … It’s becoming more mainstream … and you are learning that there are opportunities that look a little different than the classic path.”
—Keeley Tillotson, Wild Friends Foods
Highlights:
- How Schmidt’s funded itself before the Unilever acquisition and then the founder became an investor, too.
- Tillotson’s investor relationship advice: Trust your gut and overcommunicate.
- Chris Cantino of Color adds his thoughts on how the investor, too, needs to trust the founder’s gut.
- A slower, more responsible approach to capital is growing.
This Nutrition Capital Network (NCN) Funding Forum session—Breakout Funds: Operator to Investor—was recorded at Natural Products Expo West 2019.
What's happening with NCN now:
Looking to invest in nutrition? Investors can still register for the NCN Spring Investor Meeting on April 23-24.
Want to pitch your brand? The deadline for NCN Europe VI at VitaFoods Europe is April 4.
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